Actor Advertising 101 – Why Repetition is So Important and Yet So Tricky by Sean Pratt

Understanding the ideas of Consistency and The Exposure Effect are important in gauging your advertising efforts.

In the world of advertising there is an on-going problem when it comes to getting a message out to the public. On the one hand they must be sure the information about a product/service is consistent in the mediums they advertise in. But if they continue to send out the exact same pictures and style of presentation for too long, the public will grow weary of it. Actors face the same conundrum in their attempts to gain and hold the attention of casting directors, etc. But by understanding the concepts of “Consistency” and “The Exposure Effect” they’ll be better able to navigate this tricky terrain.

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Sean Pratt, (AEA / SAG / AFTRA), has been a working actor for over 20 years. Sean was a member of the resident acting company at The Pearl Theatre, an Off-Broadway classical repertory theatre and has also performed at numerous regional theatres around the country. Major films include - Gods and Generals, Tuck Everlasting and Iron Jawed Angels. Television work includes - The host of HGTV’s, Old Homes Restored, and supporting roles on Homicide, The District and America’s Most Wanted. Audiobooks – He’s narrated for 3 years and has recorded nearly 500 books in just about every genre. He also teaches classes on and writes articles about the business of the Biz.

http://www.seanprattpresents.com/

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